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Homebuilders – IdeaRoom

Homebuilders

Buying a home is a significant life decision. Home buyers need to be able to make tradeoff decisions at every point in the decision-making process. IdeaRoom gives you the ability to increase your inventory of viewable homes beyond just your model homes to all of your available floorplans, broadening your appeal to a wider range of buyers. By visually comparing elevations, floorplans, and upgrades using the 3D configuration service, home buyers can initiate the right conversations with builders and developers, at the right time.

Multiple exterior elevations with exterior landscaping

Exterior siding, roof, door, and window casing colors and textures

Floorplan view that includes walls, windows, doors, appliances, major fixtures, stairs, furniture, and flooring

Buyer-focused upgrades (such as a master suite that includes a shower and tub, two sinks, and a larger walk-in closet)

Multi-structure and multi-level (such as a detached garage or a second-floor bonus room)

Indicators for upgrades vs. standard features

Price ranges or estimates for selected features, including price-per-square-foot

Auto-generated sales flyer of selected options with agent contact information

More sales…

Customers upsell themselves.

They see how much better your home looks with upgrades and spend more.

Helps persuade other decision makers.

Customers get custom PDFs (including images and pricing) to sell other stakeholders (e.g., a spouse).

Available anytime, anywhere.

Unlike a model home, customers can review and modify any of your home designs online 24/7/365.

A more engaging self-service experience.

Many customers don’t want to talk to a sales rep. Our 3D product configurator is easy and fun to use.

Creates sharable content for social media.

Customers can post links to their configured structures, inspiring their friends and bringing traffic to your site.

…with greater sales efficiency.

Educate prior to conversation.

They’ve already seen your pricing and upgrades, so they come to you already qualified.

Better 1-on-1 sales discussions.

IdeaRoom is a great tool for conversations with customers.

Eliminate errors in orders.

Automated pricing and business logic ensure you get it right.